---
title: Conan O'Brien & Growth Lessons
description: I was recently working with a client discussing how to go about implementing a go-to-market plan for a new offering. He said to me that it reminded him of an interview he saw with Conan O'Brien on Inside The Actor's Studio.
---

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# Conan O'Brien & Growth Lessons

[ Doug Davidoff ](https://www.liftenablement.com/blog/author/doug-davidoff)  Feb 8, 2009 5:48:35 PM

I was recently working with a client discussing how to go about implementing a [go-to-market plan for a new offering](https://www.imaginellc.com/onething1). He said to me that it reminded him of an interview he saw with [Conan O'Brien](http://en.wikipedia.org/wiki/Conan_o%27brien) on *[Inside The Actor's Studio](http://www.bravotv.com/inside-the-actors-studio)*.

While I didn't see the interview (and couldn't find a transcript) to confirm the statement, the point is worth sharing.  O'Brien said:

"When the show hit the top of it's game, we all realized that we didn't really know what we were doing.  Nobody really knows what they’re doing and there are two things to do with that.  One is to be afraid. And the other is to be liberated by it. I choose to be liberated by it."

In today's world, nothing could ever be truer.  The fact is we are all making it up.  You choice?  Be scared or liberated.

I chose to be liberated by it!

[B2B Sales Strategy](https://www.liftenablement.com/blog/topic/b2b-sales-strategy)

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