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Geoffrey Moore Nails It – Again
I just started reading Geoffrey Moore’s new book Dealing with Darwin and he nailed a point I’ve been preaching for years. It’s so valuable, I had to share it. Here it is:
To succeed with [innovation] you must take your value proposition to such an extreme that competitors either cannot or will not follow.
What promise is your company making that no one else in your industry would have the guts to match?
