---
title: Know Your Sales Process Vital Signs
description: I was asked how could you tell if you were effectively avoiding/fighting the commoditization trap. Here’s my answer.
image: http://catalyst.burtongroup.com/EU08/Images/CatNA08SubThemesVital.jpg
---

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# Know Your Sales Process Vital Signs

[ Doug Davidoff ](https://www.liftenablement.com/blog/author/doug-davidoff)  Sep 28, 2010 5:03:41 AM

![](https://www.liftenablement.com/hs-fs/hubfs/vital-signs-2.png?width=300&name=vital-signs-2.png)Recently, I was presenting to a large group of CEOs, discussing how [the commoditization trap](https://www.imaginellc.com/avoiding-commoditization-part1) was devastating company profits.  As I was sharing the key indicators of a company in the cross-hairs of commoditization, I was asked how could you tell if you were effectively avoiding/fighting the commoditization trap.

Here’s my answer:

I call these key indicators your *Sales Process Vital Signs*.  There are three primary indicators that will tell you if you are in the cross-hairs or if you are avoiding commoditization:

If all three indicators are working in your favor, keep up the good work.  If one or more indicators are working against you, make sure you have a strategy to combat commoditization, or prepare for the consequences.

[B2B Sales Strategy](https://www.liftenablement.com/blog/topic/b2b-sales-strategy)

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