--- title: Time Warp description: There is a very interesting difference in the urgency that exists in any buying/selling iteration. image: https://www.liftenablement.com/hs-fs/file-361466926-jpg/blog-files/time-warp.jpg --- ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner # Time Warp [ Doug Davidoff ](https://www.liftenablement.com/blog/author/doug-davidoff) May 28, 2009 10:22:39 AM [![time-warp](https://www.liftenablement.com/hs-fs/file-361466926-jpg/blog-files/time-warp.jpg?width=168&height=189&name=time-warp.jpg "time-warp")](http://thefastgrowthblog.com/wp-content/uploads/2009/05/time-warp.jpg)There is a very interesting difference in the urgency that exists in any buying/selling iteration.  Here's a general rule I live by: - To a seller, a day feels like a week and a week feels like a month. - To a buyer, a day feels like an hour and a week feels like a day. As a seller, it's important that you clearly communicate expectations and the process that you follow (assuming, of course, that you follow a process).  The best way to make a week feel like a month to a buyer is to [get the buyer understands the consequences of not buying](https://www.imaginellc.com/business-development/ezine/AvoidCommodity2.html). [B2B Sales Strategy](https://www.liftenablement.com/blog/topic/b2b-sales-strategy), [Sales](https://www.liftenablement.com/blog/topic/sales) ## Read On [![](https://www.liftenablement.com/hs-fs/hubfs/images/b2b-sales-myths-vs-facts.jpg?width=352&name=b2b-sales-myths-vs-facts.jpg) ](https://www.liftenablement.com/blog/sirius-decisions-means-for-b2b-sales) ### [What The SiriusDecisions Study Really Means For Sales Organizations](https://www.liftenablement.com/blog/sirius-decisions-means-for-b2b-sales) On May 14, SiriusDecisions released findings from its 2015 B-to-B Buyer Study, making quite a... [![](https://www.liftenablement.com/hs-fs/file-2544734885-jpg/images/B2B-Inbound-Methodology-2.jpg?width=352&name=B2B-Inbound-Methodology-2.jpg) ](https://www.liftenablement.com/blog/is-inbound-marketing-built-on-a-flawed-assumption) ### [Is Inbound Marketing Built on a Flawed Assumption?](https://www.liftenablement.com/blog/is-inbound-marketing-built-on-a-flawed-assumption) This post originally appeared on LinkedIn Pulse. I’ve lost count of the number inbound marketing... [![](https://www.liftenablement.com/hs-fs/file-2288898982-jpg/images/2014.jpg?width=352&name=2014.jpg) ](https://www.liftenablement.com/blog/demand-creator-top-5) ### [2014's Most Popular Content](https://www.liftenablement.com/blog/demand-creator-top-5) 2014 was an amazing year at Imagine. We added some great new staff, cemented our efforts in...