It’s funny how we buy all of this technology to make it easier for us to do our jobs and generate revenue, but that hardly seems to be the case once we’ve made a purchase and implemented that technology. It’s no surprise that 67% of marketers replaced a MarTech application in the past 18 months according to the 2021 MarTech Replacement Survey done by MarTech and Third Door Media. And it’s easier to buy technology than ever before. Buying processes for marketing and sales technology are becoming...
