In 2018, I wrote 7 Reasons Hiring Salespeople is the Wrong First Step for Faster Growth to caution against the all-too-familiar move of hiring more salespeople as the primary tactic to generate more new business. That take generated more off-channel conversations and comments than almost anything else I’ve written in over 20 years of blogging. At the time, there was a heavy tailwind propelling almost unlimited demand and growth. It was actually difficult not to grow. Today, businesses find...
