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Doug Davidoff

How To Create A Strong Hypothesis

Last week Henry Cipolla, cofounder of DemandSage, joined us for an episode of The Black Line Between Sales & Marketing Podcast. DemandSage enables users to quickly, efficiently, and/or automatically get data from their HubSpot portal into Google Sheets so that it can be crunched, manipulated, assessed, or whatever someone would want to do with data. Henry mentioned the importance of data science and in the process provided a strong definition: It’s a hypothesis-driven method of getting answers...

What Is Revenue Operations

Revenue operations (RevOps) is a hot topic these days, and there are very compelling reasons....

5 Questions You Must Answer Before Creating An Effective Sales Compensation Program

A couple of weeks ago I wrote a post on the most common and costly mistake made with sales...

The Most Common & Costly Mistake Made With Sales Compensation

COMPENSATION. DOES. NOT. MOTIVATE. (With one exception.) I know right now there are three groups...

The 3 Motions To Master New Business Development

There’s no question that the world of sales has changed. Buyers have more control, access to more...

What Everybody Is Getting Wrong About Revenue Operations (RevOps) & What You Need To Do About It

Two years ago, we started focusing on and talking about revenue operations. (Technically, we were...

3 Reasons Mid-Market Companies Are Leaving Salesforce For HubSpot

It was just over five years ago that HubSpot introduced their CRM, designed to work seamlessly with...

The 5 Components of a Strong Sales & Marketing Growth Model

”If you don't know where you're going, any road will get you there." -the Owl (paraphrased) from...

5 Actions for Sales and Marketing to Succeed Through Scary Times

Things change quickly. Just six weeks ago, the economic conversations focused on the record-high...

Overcoming Your Biggest Barrier to Generating New Business Opportunities: Prospect Problem Blindness

When the invite from Toyota came in, Ford’s senior executive team was skeptical. We invite you to...