Making Sales Growth Predictable, Sustainable & Scalable

Whose Problem Are You Solving?

I'm in the midst of reading an excellent book, Made to Stick. The authors, Chip & Dan Heath, make a point that I try to make with my clients. They do it so well, I thought it important to share.

What's in a Name? Questioning Cingular's Switch to ATT

What’s in a name? When is it worth it to change a name? I was watching TV this evening and saw, for...

Would Your Company Make A Good TV Show?

Idea Sandbox has a great post about elevator speeches, and how television shows provide a great...

Why Google Wins

I was working with a client today, discussing ways to monetize content on the web. He was talking...

Anna Nicole Smith & Commoditization

Walking through the airport in Indianapolis, I saw the news flashing across the televisions in the...

Congrats Colts - And Another Riff on Industrial-Age Media

Watching the Super Bowl served an illustration to a number of insights to the opportunities and...

Value Proposition Foundations

The central theme of any business is a value proposition, or promise, designed to solve important...

Want To Create Value? Change Your Focus!

I have two definitions of value that drive everything I do: The first is: You create value when you...

What American Airlines Can Teach Us

The airline industry is one of the most commoditized industries in the world. From a marketing...

Do You Know What Keeps Your Customers Up At Night?

How much time do you spend within your company talking about what the world looks through your...

Doug Davidoff