Making Sales Growth Predictable, Sustainable & Scalable

Should You Turn People Off?

April's issue of Fast Company magazine has a great column by Made to Stick's authors, Dan & Chip Heath. Polarize Me (subscription required) focuses on the idea, "if you want people to like you, [you must] first decide who needs to hate you."

Warren Buffet & Fast Growth

I'm still catching up on my reading. Today, on a train to New York City, I finally had an...

CBS News & Commoditization

CBS gave Katie Couric more than $15 million per year to lure her away from The Today Show, in an...

A Marketing Manual From Apple

A very interesting article in USA Today today: Apple Buffs Marketing Savvy to a High Shine. It's...

Listen to Proctor & Gamble

I have been preaching for quite some time that marketers need to stop focusing on their solutions,...

The Westin, Continental Airlines And How It's Still The Little Things That Count

When I travel on business, I stay at a Westin. When I fly, I’m more and more likely to choose...

Your Opinion

It always happens. We finish developing a company’s message, we’ve put together some of their...

Innovation And Commoditization

Lori Colman has an interesting post on B2BMarketingTrends. She writes that Innovation is the...

Corning, Wendell Weeks & Fast Growth

USA Today published an interview with Corning CEO, Wendell Weeks. It is truly a profound interview...

Whose Problem Are You Solving?

I'm in the midst of reading an excellent book, Made to Stick. The authors, Chip & Dan Heath, make a...

Doug Davidoff