Sunday, while watching The Washington Redskins (finally) win, I saw an interesting ad from Chevy. I have to admit that it tugged at my heartstrings a bit. It told the story of a family who tracked down their father/grandfathers original 1965 Chevy Impala SS. The emotional message was, "More than a car...a Chevy." I'm not sure how effective the ad will be in selling more cars, but I certainly hope its effective with the management and senior leadership of GM, and other companies. See, the thing...
