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Doug Davidoff

Sisyphus vs. The Flywheel: 5 Tips to Eliminate Friction

Last week I had the pleasure of spending a couple of days with a client’s sales leadership team, discussing the transformation they need to embark upon to become the business they want to be. One of the things that made it such a pleasure is that this group is already doing a great job. They’re hitting their numbers and growing in an industry that isn’t, but they also know that what they’re doing today (and more importantly, how they’re doing it) isn’t enough to get them where they need to go....

20 Tips to Crush 2020

Over the holiday break, Mike Weinberg, author of New Sales. Simplified., Sales Management....

2 Simple Things To Do To Dramatically Increase Your Sales Forecasting Accuracy

Quiz Time! Here are two outcomes: An opportunity in the sales pipeline was at an 80% probability...

Why Your CRM Implementation Initiative Is Failing

Last week, I was talking with a colleague and he was telling me about yet another bungled CRM...

Why We're Leaving Facebook

When I started Imagine more than 15 years ago, I had four principles that I used to define what...

Introducing the Most Important Metric in Sales: Sales Velocity

On February 1, 2015, in Super Bowl 49, Seattle Seahawks head coach Peter Carroll made a fateful...

HubSpot Utilization Research Uncovers Important Areas to Focus On

Companies are spending more money than ever before on technology applications (and that doesn’t...

Just Say No To Shitty Lead Nurturing

Welcome to this edition of Just Say No to Shitty Sales & Marketing; today I’m focused on lead...

What Hansel & Gretel Can Teach Sales & Marketing Executives About Content Strategy

In 2010, we made a critical decision at Imagine. We decided that we needed to move beyond our focus...

The 3 Jobs Content Must Perform + Your Guide to Giving Your Content A Performance Review

I had the entire client services team together this week for two days. (Check out the awesome...