In 2010, we made a critical decision at Imagine. We decided that we needed to move beyond our focus on sales and support the entire customer acquisition & success process. This led to the creation of lead generation services, which led to becoming a HubSpot partner, enabling our clients to successfully implement inbound and content marketing. I don’t often share the (real) reason that we made this shift. I remember the culminating event as if it were yesterday. I was debriefing with one of my...
