I often caution peers of mine to be careful about the echo chamber in which we often find ourselves. When they ask for examples, conversational marketing is the first thing that comes to mind. About 1/3rd of the regular readers of this blog probably think of conversational marketing as the hottest trend in sales and marketing. Another 1/3rd have likely never heard of it and the middle third have some familiarity with it but aren’t entirely sure what it is or how it applies to them. Regardless...
