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Doug Davidoff

Just Say No To Shitty Emails: 5 Tips To Revitalize Your Emails

Welcome to the first in our series of Just Say No to Shitty Sales & Marketing videos. Today, we're tackling shitty emails. There's probably no tactic that creates more anxiety among marketers, salespeople, and sales executives alike than the topic of email. Email is a critical linchpin to managing relationships. If we don't have access to our target prospects’ or leads’ inbox, then we're going to be at a significant disadvantage to be able to connect, influence, or generate any type of action....

5 Necessary Elements for a Successful Account-Based Marketing Approach

One of my favorite things from 2018 was the opportunity to join Ryan McInerney’s podcast to discuss...

The Missing Persona That’s Damaging Your Sales & Crushing Your Margins

A client of ours, who provides a uniquely designed sales performance improvement program design for...

5 Strategies to Increase Sales Rep Productivity By a Third (or More)

This post originally appeared on HubSpot's Sales Blog. For more than 30 years (yikes!), I’ve been...

2018 In Review: 7 Initiatives That Worked & 3 That Didn’t

A hat tip to Databox’s head of marketing John Bonini for this post. I’ll admit it. Just as I was...

The Three Horizons: An Approach for SMB's to Transform Innovation Into A Competitive Advantage

The following is an excerpt from The Secret to Strong Revenue Growth, Part 2 What grade would you...

The Real Buyer's Journey, Part 2: Manufacturing Revenue

Welcome to part two of our series on understanding the real buyer’s journey. In the first session,...

Understanding The Real Buyer's Journey

Today I want to talk to you about a topic that's crucially important to your customer acquisition,...

4 Rules to Succeed With Conversational Marketing

I often caution peers of mine to be careful about the echo chamber in which we often find...

The Lie That Digital & Inbound Marketing Keeps Telling

I remember the datapoint that made me take notice of (at the time) this new thing called “inbound...