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The Demand Creator Blog

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How To Create A Strong Hypothesis

Last week Henry Cipolla, cofounder of DemandSage, joined us for an episode of The Black Line Between Sales & Marketing Podcast. DemandSage enables users to quickly, efficiently, and/or automatically get data from their HubSpot portal into Google Sheets so that it can be crunched, manipulated, assessed, or whatever someone would want to do with data. Henry mentioned the importance of data science and in the process provided a strong definition: It’s a hypothesis-driven method of getting answers...

Product Review: Vidyard Is Extremely Impactful...If You're Ready For It

In 2020, no one should have to prove to you how impactful it can be to use video in your sales and...

What Is Revenue Operations

Revenue operations (RevOps) is a hot topic these days, and there are very compelling reasons....

5 Questions You Must Answer Before Creating An Effective Sales Compensation Program

A couple of weeks ago I wrote a post on the most common and costly mistake made with sales...

5 Things Marketers Can Do To Generate First Action

Without awareness, there is no demand. Without demand, there is no potential for a sale, and...

Yes, And: What Improv Taught Me About Prospecting

I’ve never been a person who’s particularly good on my feet. I feel much more comfortable in...

The Most Common & Costly Mistake Made With Sales Compensation

COMPENSATION. DOES. NOT. MOTIVATE. (With one exception.) I know right now there are three groups...

How the Curse of Knowledge Can Derail Your Content

I used to work with designers and developers to create websites for clients, and there was one...

The 3 Motions To Master New Business Development

There’s no question that the world of sales has changed. Buyers have more control, access to more...

What Everybody Is Getting Wrong About Revenue Operations (RevOps) & What You Need To Do About It

Two years ago, we started focusing on and talking about revenue operations. (Technically, we were...