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The Demand Creator Blog

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Posts about

B2B Sales Strategy (7)

5 Things I Want to Know About a Prospect Before I Make the First Sales Call

You Only Get One Chance to Make a Strong First Impression As a part of my role on the growth team at Imagine, I spend a significant amount time having first conversations with prospects. These prospects can come from a variety of activities: Select inbound leads SQLs developed by our sales development rep Referrals Follow ups from speaking events that I do The time I spend each month doing my own sales development work In the old days, handling first conversations was easy. You simply made the...

5 Keys to a Balanced B2B Sales Pipeline

A couple of weeks ago, I was catching up with a CEO I'd met through the speaking I do. He runs a...

5 Post-SQL Keys to Ensure Your B2B Sales Team Hits Their Number

I’m often asked how a company that started more than 10 years ago focused on sales advisory,...

4 Pre-SQL Keys to Ensure Your B2B Sales Team Hits Their Number...Consistently

Hit the number. Three words that stand out and dominate the thinking of growth-oriented sales...

7 Ways to Optimize Your B2B Thank-You Pages

Hooray! Visitors are coming to your site and converting! They are willingly filling out your forms...

What is a Sales Qualified Lead (and Why Misunderstanding Could be Killing Growth)

If you’re involved in demand generation or lead generation, then it’s a pretty good bet that...

5 Rules for Asking Effective Sales Questions

For as long as people have been training others to sell, one precept of effective selling has stood...

Top 5 Sales Issues to Focus on During Q3 and Q4 for a Prosperous 2017

I know it’s hard to believe but we are already halfway through the calendar year! If you are like...

3 Strategies to Make Your Product Easy to Sell

Those who know me well know that there are five things that I absolutely love: sales, marketing,...

Inbound Sales: Beware of Those Who Claim to Manufacture Antiques

This may sound weird coming from me, but seriously the Inbound world needs to settle down and gain...