I remember the datapoint that made me take notice of (at the time) this new thing called “inbound marketing.” Inbound Marketing generates 54% more lead volume at 61% lower cost than outbound marketing. When presented that data, who could argue that shifting your resources from outbound to inbound was the right thing to do? While I am a (HUGE) proponent of inbound, there are two key fallacies lies with this data. The first and less damaging lie is based on how a lead is defined.(and it's...
