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The Demand Creator Blog

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Inbound Marketing (10)

How Combining Inbound Marketing With Sales Development Created Traction & Growth

The Multifamily Data Exchange (MDX) is a competitive intelligence platform for the multifamily industry. The exchange gathers data from companies across the industry – irrespective of which systems they operate – and puts it in one place, to be shared among subscribers in the form of benchmarking reports. Until MDX, it was literally impossible to accurately benchmark the performance of a property or set of properties against an appropriate set of competitors. This made managing a business like...

3 Things I Learned in my First Year as an Inbound Marketer

In my last position as a marketing manager for a small manufacturing company, I was charged with...

Sorry Virginia, There Is No Inbound Selling

We’re coming to the end of the year, and we’re a little overdue for one of my rants. And this one...

27 Reasons You Should Ignore Buyer Personas

Recently, I’ve seen an increase in the number of blog posts about buyer personas and the reasons...

STOP: Don't Buy That Marketing Technology Until You Read These 4 Tips

Every day…literally, every day…I learn about a new marketing app, platform or technology. It’s hard...

The Fastest Way To Kill Your Blog (& What To Do About It)

I had a conversation recently with someone who told me that blogging didn’t work. He’d been...

Is Cold Calling Dead?

In 2009, I wrote a post that got some provocative responses asking the question Is It Time to Kill...

Have Your Buyer Personas Wilted? 5 Tips to Keep Them Alive

B2B marketers are busy people. Juggling all of the day-to-day tasks with the long-term projects is...

4 Inbound Marketing Lessons from My Favorite Holiday Movies

I think this week is my favorite week of the year. The holidays are just around the corner but the...

15 Ways to Drive Quality Traffic to Your Website

Driving traffic to your website is difficult. Driving quality traffic that brings prospects with a...