The typical company with 20 or more salespeople spends between $5,000 and $10,000 per year per person on the technology for go-to-market teams. The largest portion (typically accounting for 33% to as much as 80%) is spent on the CRM. It's estimated that companies spend 4.6 billion annually on CRM implementations. Today, CRM represents the largest category in the business tech stack, with an anticipated $80 billion of annual revenue by 2025. Yet despite these investments, poor adoption, and...
