<img src="https://ws.zoominfo.com/pixel/Nfk5wflCTIIE2iSoYxah" width="1" height="1" style="display: none;">

The Demand Creator Blog

Join thousands of committed growth executives & get our latest posts delivered straight to your inbox. Subscribe Now.

Posts about

RevOps

Enablement or Extinction: The Truth You Don't Want to Hear

The Role of Enablement in Organizations In today’s cutthroat work environment, enablement is the secret weapon that separates the winners from the losers. Without it, you risk your reps floundering and your managers morphing into super reps, drowning in work instead of developing others to shine. So, let’s break down why enablement matters—and what happens if you ignore it.

Business Predictability: A Critical Guide for Mid-Market Companies

When organizations reward outcomes rather than decision quality, they inadvertently punish smart...

Rethinking the Tech Stack: A Strategic Enabler, Not the Strategy

In today's digital-first business environment, technology plays a crucial role in how companies...

Transforming Mid-Market Go-to-Market Strategy: The Power of Hybrid Leadership

In today's increasingly complex business landscape, mid-market companies face a unique challenge:...

The Illusion of Change Management in Modern CRM Implementation: Why Traditional Approaches Fail

As a leader driving growth, you've likely encountered the term "change management" countless times,...

AI Readiness: Preparing Your Business for a Competitive Future

Many senior executives are fascinated by and anxious about Artificial Intelligence (AI). While the...

The Strategic Timeline for Building RevOps: A Data-Driven Analysis

For high-growth companies, Revenue Operations (RevOps) isn't just another department—it's a...

The Real Cost of Poor CRM Adoption

The typical company with 20 or more salespeople spends between $5,000 and $10,000 per year per...

One Thing RevOps Must Do To Enable Sales Performance

Companies are working harder than ever to increase sales—only to see a plummeting payoff. People...

If You’re Not Writing User Stories for Growth, You’re Missing Out

At Lift, we believe that user stories are invaluable growth tools that help us zero in on the...

7 Cognitive Biases that Influence Buyer Behavior and Decision-Making

Human beings make a lot of decisions—up to 35,000 each day. If you’re trying to influence a...

The Changing Role of RevOps As Organizations Scale

Sustainably growing a business is fucking hard. It will test the mental fortitude, resilience,...

The Objective Guide to Decoding HubSpot’s New Pricing

In 2015, HubSpot launched a new CRM to complement its existing marketing automation and sales...

A Holiday Gift Guide for Your RevOps Team

If you’re making a list and checking it twice and don’t know what to get your RevOps team members —...

Mastering CRM: Moving From Adoption to Utilization

If you want your CRM to drive performance and revenue improvement, your focus shouldn’t be on...

5 Ways RevOps Provides an Invaluable Inside/Outside Perspective

When an employee joins Lift, we always send them on an “onboarding tour,” where they interview...

How “RevOps Hype” Could Be Costing You Business

One of the big dangers in the business world occurs when everyone jumps on the bandwagon of a “new”...

Lift’s Top INBOUND 2023 Takeaways: AI and HubSpot’s Evolution

INBOUND 2023, HubSpot’s annual inbound marketing conference, was just as electrifying and exciting...

A Roundup: The 6 Best Episodes of The RevOps Show

Ah, the harbingers of Fall—a slight nip in the air, back-to-school pics, and Pumpkin Spice Lattes....

Why You Don’t Need Technology to Be Successful at RevOps

The other day, I was having a pleasant discussion about RevOps with someone who used to sell RevOps...

The Common Theme Underlying the 2023 RevOps Trend Report

When Scratchpad released its 2023 RevOps Trend Report (click here to download the full report), our...

Hiring a HubSpot Admin? Read This First.

If you’ve read my blogs or listened to my podcast, you know what I consider to be the four most...

Why Traditional Forecasting is BS — And What To Do Instead

If someone tells me their biggest problem is forecasting, I congratulate them. After all, if...

How to Increase Revenue (Without Hiring More Salespeople)

In 2018, I wrote 7 Reasons Hiring Salespeople is the Wrong First Step for Faster Growth to caution...

3 Ways RevOps Helps Close Sales

As my employees and clients know, I love to ask a lot of questions. My favorite is probably “Is the...

The Real World: Lessons from a Year Working in RevOps

We’ve both been here about a year as full-time permanent employees. (That’s not counting...

4 Questions to Gauge If Tech Debt is a Hidden Cost

What if I told you that some recent, spectacular organizational failures that made headlines could...

5 Points of Friction for Managing & Sharing Files in HubSpot

Editor's Note: This is a guest blog by guest blogger Siddharth Garg from CloudFiles. Document...

The Ideal Tech Stack For Mid-Market Companies Serious About Smart Growth

Editor's Note: This blog was originally published on July 23, 2020 and since has been updated to...

Everything You Ever Wanted to Know About QAT vs. UAT

We have a joke around the Lift Enablement virtual office: The four “words of death” for a project...

9 Ways to Derail Your Data Migration

Data migrations are never as straightforward as you think they’ll be. I should know—I’ve partnered...

How RevOps Makes Your Business More Resilient

As you may have noticed, the past couple of years have been a wild ride for businesses and, if...

How Does RevOps Differ from Marketing Operations?

We live in a time where there are many buzz words with many different definitions that depend upon...

5 Ways Businesses Can Scale Growth Efficiently

Back when one of my kids was still a teenager, I remember her saying her legs hurt. Two days later,...

The Top 7 Data Migration Mistakes (and How to Avoid Them)

A lot of clients come to us asking for a “clean database.” After all, whether you’re migrating over...

22 Tips to Increase CRM Adoption

CRM is at the center of any serious growth effort. It's estimated that companies spend $4.6 billion...

Why Your Custom Integration Doesn't Work For You

We’re all aware of how companies’ go-to-market tech stacks have grown rapidly in terms of both size...

CRM Evolution - How RevOps Sprung From A Change in the Status Quo

RevOps is a fascinating development in the sales and marketing world. At a very high level, it’s a...

Organizing Your Data Junk Drawer

It’s a problem everyone with a CRM has run into: you’re looking at a contact (or company, or...

Stop The Sales And Marketing Blame Game And Hit Your Numbers

Since the dawn of time, sales and marketing leaders have spent way too much effort trying to blame...

5 HubSpot INBOUND 2021 Learnings With Real Impact

Every year there is one event that I look forward to: HubSpot’s Inbound conference. Not only is it...

The 3 Biggest HubSpot Custom Object Mistakes

At HubSpot’s Inbound conference in 2020, they announced the addition of the Custom Objects feature...

How To Avoid The 3 Most Common Process Improvement Mistakes and Generate Better Outcomes

Process design, including its optimization and implementation, is a core discipline for Revenue...

InsightSquared Review: Our Choice For An Efficient RevOps Platform

“Revenue Operations” or “RevOps”. If you haven’t seen or heard the phrase by now...Well, then this...

There's A New Game, And Winning It Requires A New Mindset & Approach

Note from the editor: The following post is an excerpt from The Revenue Acceleration Manifesto. You...

Insycle Review: A Data Quality Tool Built for RevOps

If we haven’t been clear enough yet: Your database, and the data stored within it, is insanely...

What Is System Design & Why It's Crucial For Smart Growth

I find myself thinking about something that Brian Halligan, CEO at HubSpot, said in his inbound...

The 5 Dominant Sales & Marketing Trends That Will Determine Tomorrow's Winners

Note from the editor: The following post is an excerpt from The Revenue Acceleration Manifesto. You...

The Five Levels of Revenue Operations

I have a feeling that five years from now, we’re going to look back and dub 2020 the year of...

Aligning Vectors & Structuring Your Team For Revenue Growth

A few years ago Dharmesh Shah highlighted an insight he'd gotten from Elon Musk: “Every person in...

What Is Revenue Operations

Revenue operations (RevOps) is a hot topic these days, and there are very compelling reasons....

5 Questions You Must Answer Before Creating An Effective Sales Compensation Program

A couple of weeks ago I wrote a post on the most common and costly mistake made with sales...

The Most Common & Costly Mistake Made With Sales Compensation

COMPENSATION. DOES. NOT. MOTIVATE. (With one exception.) I know right now there are three groups...

What Everybody Is Getting Wrong About Revenue Operations (RevOps) & What You Need To Do About It

Two years ago, we started focusing on and talking about revenue operations. (Technically, we were...

3 Reasons Mid-Market Companies Are Leaving Salesforce For HubSpot

It was just over five years ago that HubSpot introduced their CRM, designed to work seamlessly with...

The 5 Factors that Must be Considered Before Strategy/Tactics are Determined

It’s a dangerous time in the world of sales and marketing. There’s so much useful information,...

10 Questions to Ask When Assessing Your Pipeline

There is probably no single report used, obsessed and valued by sales management more than the...

The 9 Metrics You Must Be Tracking to Scale B2B Sales Growth

While there is a lot of conversation about strategy and tactics, growing a business is more about...