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The Demand Creator Blog

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Sales Development

4 Ways Your Sales Team Can Work Smarter, Not Harder

One of the traps in sales training and sales performance is that there's always been a focus on new tips, tricks, and shortcuts. If you go to LinkedIn, you quickly lose count of all the sales and growth hacks—which always sound soooo easy. The truth is, that even with shortcuts, you’ve got to get through the ugly middle. (If you don’t know what that means, watch The Shawshank Redemption, where they crawl through a half-mile of sewage in search of freedom.) If you came to this blog thinking I...

Why Being Valued is More Important than Being Liked

Editor's Note: This is an updated version of one of our most widely-read articles, Being Liked vs....

6 Tips To Getting The Most Out Of HubSpot Sales Hub

I’m a big proponent of working smarter, not harder, and utilizing all the available resources to do...

The Problem with Forecasting: Why Sales Isn’t Working Today

The dominant approach to sales forecasting - in which every deal in a pipeline is assigned a...

5 Tips for Sales Reps to Find Their Voice to Generate More Meaningful Conversations

I saw a tweet the other day from an executive (I’m not pointing fingers, but it may have been from...

5 Tips to Re-engage a Stalled Sale

It’s probably the most frustrating thing that happens to salespeople, and for many salespeople, it...

5 Tips for Successful New Business Prospecting In A Virtual Selling World

Prospecting, whatever you call it, has never been painless. This year, I think most salespeople...

Yes, And: What Improv Taught Me About Prospecting

I’ve never been a person who’s particularly good on my feet. I feel much more comfortable in...

5 Popular Sales Metrics That Destroy Sales Performance

Editor's Note: This post originally appeared on the HubSpot Sales Blog In 1997, Billy Beane became...

5 Necessary Elements for a Successful Account-Based Marketing Approach

One of my favorite things from 2018 was the opportunity to join Ryan McInerney’s podcast to discuss...