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Sales Development (5)

[Video] What You Need To Know When Launching or Revising Your Growth Playbook

A few weeks ago I shared an article here on the Six Stages of a Successful Growth Strategy. The launch of such a strategy is an exciting time for everybody. You deal with possibilities, address limiting obstacles and emerge with a strategy that creates clarity and confidence...two necessary and powerful ingredients of success. There's a downside to the excitement however. It's easy to underestimate what's involved in transforming that clarity and confidence into real prospects, sales...

3 Reasons You Need Focus on Your Sales Development Playbook

Where has the time gone? I put my head down at the end of the 2nd quarter and suddenly it’s almost...

6 Reasons Marketing and Sales Development Should Be BFFs

Friends make life so much fun. If you’re lucky enough to have a BFF or seven, you know first hand...

How Sales Development Can Create Sales and Marketing Alignment

No matter where you go or what you read, if you are in the sales and marketing profession, you have...

17 Quotes to Inspire an Olympic Gold Finish to 2016

It’s hard to believe four years have passed since the last Summer Olympic Games. Yet, here we are....

5 Lessons I Learned Building Imagine's Sales Development Team

A little more than two years ago, we set out on a mission to build a sales development team. We...

Sales Operations: A Day in My Life

Imagine Business Development is a demand generation agency. We take an integrated approach to...

Sales Enablement Delivers More Than $40 Million of New Sales Opportunities

Imagine was awarded a HubSpot Impact Award for Sales Enablement for their ongoing work with MacNair...

7 Objections to Implementing a Sales Development Approach

As we’ve written about before, growth-oriented companies have a serious lead management problem. As...

Not Enough SQLs? What's Your Sales Cadence?

One of the most important ways to keep your sales development reps (SDRs) focused on growing their...