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Technology Stack

Rethinking the Tech Stack: A Strategic Enabler, Not the Strategy

In today's digital-first business environment, technology plays a crucial role in how companies execute their go-to-market strategies. However, many organizations make the critical mistake of viewing their tech stack as the solution rather than what it truly is - an enabler and accelerator of well-designed systems and processes. Understanding where and how the tech stack fits into your broader go-to-market approach is essential for achieving sustainable growth and revenue acceleration.

The Objective Guide to Decoding HubSpot’s New Pricing

In 2015, HubSpot launched a new CRM to complement its existing marketing automation and sales...

How to Put the "Value" into a Tech Stack Evaluation

Recent research shows that the average SaaS tech stack has 291 tools—and while there’s year-to-year...

Your CRM is the Central Nervous System of Your Company

If everyone at Lift played “Doug Bingo” during meetings, there’s a good chance they’d fill up a...

Lift’s Top INBOUND 2023 Takeaways: AI and HubSpot’s Evolution

INBOUND 2023, HubSpot’s annual inbound marketing conference, was just as electrifying and exciting...

Why Hubspot Admins Often End Up Managing Chaos (and What You Can Do About It)

We hold a monthly, internal AMA at Lift as a way to ensure everyone is “in the know,” and to help...

Why You Don’t Need Technology to Be Successful at RevOps

The other day, I was having a pleasant discussion about RevOps with someone who used to sell RevOps...

Hiring a HubSpot Admin? Read This First.

If you’ve read my blogs or listened to my podcast, you know what I consider to be the four most...

TRAM:  A Development Framework That Focuses on the End User

To use the parlance of Twitter, I did a thing. To be more specific, I created a software...

5 Tips to Create Effective Dashboards

Let’s face it: if you have any interest in dashboards, you’ve probably read many blogs about using...