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The Demand Creator Blog

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Your CRM is the Central Nervous System of Your Company

If everyone at Lift played “Doug Bingo” during meetings, there’s a good chance they’d fill up a card with baseball metaphors alone—but my second most predictable mention is anything to do with neuroscience. What can I say? I’m a nerd who loves America’s national pastime. I’ve always been fascinated to understand why people do what they do, and that curiosity has created a bit of an obsession for me with neuroscience. As a result, I throw the term “reptilian brain” (aka the part of the brain...

Lift’s Top INBOUND 2023 Takeaways: AI and HubSpot’s Evolution

INBOUND 2023, HubSpot’s annual inbound marketing conference, was just as electrifying and exciting...

Why Hubspot Admins Often End Up Managing Chaos (and What You Can Do About It)

We hold a monthly, internal AMA at Lift as a way to ensure everyone is “in the know,” and to help...

Why You Don’t Need Technology to Be Successful at RevOps

The other day, I was having a pleasant discussion about RevOps with someone who used to sell RevOps...

Hiring a HubSpot Admin? Read This First.

If you’ve read my blogs or listened to my podcast, you know what I consider to be the four most...

TRAM:  A Development Framework That Focuses on the End User

To use the parlance of Twitter, I did a thing. To be more specific, I created a software...

5 Tips to Create Effective Dashboards

Let’s face it: if you have any interest in dashboards, you’ve probably read many blogs about using...

Why Your Tech Initiative Failed—And 8 Ways to Prevent That

A lot of people shy away from talking about failure because they like to pretend that it doesn’t...

4 Questions to Gauge If Tech Debt is a Hidden Cost

What if I told you that some recent, spectacular organizational failures that made headlines could...

4 Sales Hub Secret Weapons That Help Reps Close More Sales

Are you a sales rep who wants to be more organized and get more sales velocity? If so, HubSpot’s...