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Everything You Ever Wanted to Know About QAT vs. UAT

We have a joke around the Lift Enablement virtual office: The four “words of death” for a project are “All we need is…” The reality is that things are never that simple.  And one of the hardest parts of any project is knowing when a project or launch is done. That’s why it’s important that every single person involved in any project or implementation has the same definition of Quality Assurance Testing (QAT) and User Acceptance Testing (UAT). A shared understanding is the only way to ensure the...

Why HubSpot Contact and Company Records Are an Undervalued Marketing Tool

Marketers often want to breeze through HubSpot’s contact/company records during training because...

9 Ways to Derail Your Data Migration

Data migrations are never as straightforward as you think they’ll be. I should know—I’ve partnered...

Tips and Tricks to Make the Most of HubSpot’s Social Media Tool

One of my favorite things to do with clients is training them on HubSpot’s Marketing Hub. It allows...

5 Questions to Ask Yourself When Building Dashboards

Data, reports, dashboards…oh my! There is so much information we can gather today within the...

5 Ways Businesses Can Scale Growth Efficiently

Back when one of my kids was still a teenager, I remember her saying her legs hurt. Two days later,...

The Top 7 Data Migration Mistakes (and How to Avoid Them)

A lot of clients come to us asking for a “clean database.” After all, whether you’re migrating over...

22 Tips to Increase CRM Adoption

CRM is at the center of any serious growth effort. It's estimated that companies spend $4.6 billion...

Why Your Custom Integration Doesn't Work For You

We’re all aware of how companies’ go-to-market tech stacks have grown rapidly in terms of both size...

CRM Evolution - How RevOps Sprung From A Change in the Status Quo

RevOps is a fascinating development in the sales and marketing world. At a very high level, it’s a...