--- title: Episode 108: Architects of Change - The Role of Business Analysts in Evolving Organizations description: Join Doug and Jess as they provide a definition of the business analyst role, the problems that a business analyst helps solve, and more. image: https://play.vidyard.com/JspTTBrvsW6JCZnXihaQWi.jpg --- ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner # Episode 108: Architects of Change - The Role of Business Analysts in Evolving Organizations Written By: Hannah Rose ### Jess Cardenas The fact that I get to work to solve wicked difficult problems for clients (and sometimes internally) and collaborate with great team members and great clients to do so. Chief of Staff ![](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/plane%20(1).png?width=24&height=24&name=plane%20(1).png) Published: Jan 15, 2025 10:00:00 AM What in the world is a business analyst? Join Doug and Jess in this episode of The RevOps Show as they provide a definition of the business analyst role, discuss the skills needed, when an organization should hire one, and the problems that a business analyst helps solve. ### Audio: ### Video: ![](https://play.vidyard.com/JspTTBrvsW6JCZnXihaQWi.jpg) ### Additional Resources: - [[Blog] What it Means to be Data-Drive, How It's Different from Metrics & How to Apply it](https://www.liftenablement.com/blog/what-it-means-to-be-data-driven) ### Show Notes: ### Pre-Show Banter:  - Another day another show recorded on a Friday morning! Doug has had his two cups of coffee. Jess is slowly getting there.  - The more we’ve grown at Lift, the less Doug knows what’s going on on a daily basis. That’s not a bad thing, it means he can focus on more important matters.  - Doug traveled to the great state of Ohio and he bets the hotel he stayed in was created by a 32 year old. ### Main Discussion Points:  - A business analyst is responsible for process improvement. THey take a database approach to enable ongoing change. They lean into the future rather than reacting to the past. - Any business analyst needs to understand math and statistics. They should be curious, have the ability to work with large datasets, be comfortable with technology like Python and SQL, and have great communication skills. Not to mention they should be highly proficient with business acumen.  - If you’re looking to hire a business analyst, some areas to consider:  - When complexity reaches a point one person can no longer manage analysis. - When aiming for high growth. - When needing to make small ongoing tweaks and optimizations. - A business analyst should help to identify issues companies aren’t yet aware of, improve throughput and key business metrics, and increase predictability. ### Jess’s Takeaways:  - Having some level of fractional or business process outsourcing to get your process defined and ironed out can be more of an effective way to build out the business analyst position to hire an internal person. - A business analyst is going to enable you to have scenario planning.  - The business analyst role should help you have more predictability in your business. ### Next Steps:  - Follow Jess, Doug & Lift on socials for updates on the show or other insights:  - Doug Davidoff [LinkedIn](https://www.linkedin.com/in/doug-davidoff-76396b1/) - Jess Cardenas [LinkedIn](https://www.linkedin.com/in/jess-cardenas-3210259/) - Lift Enablement [LinkedIn](https://www.linkedin.com/company/imagine-business-development) - Follow the show on [Spotify](https://open.spotify.com/show/4lIsz8aEnYppGgKBqiDKmv) & [Apple Podcasts](https://podcasts.apple.com/us/podcast/the-revops-show/id1594671911) - Subscribe to [The RevOps Show YouTube channel](https://www.youtube.com/@TheRevOpsShow) - Coming Soon: Episode 109! ## Learn More With Lift Check out related blogs that spark further insight [Subscribe to our Blog ](https://www.liftenablement.com/subscribe) [3 Ways Salespeople Kill Sales at the End of the Month Click Here ![](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/plane-icon.png?width=44&height=44&name=plane-icon.png) ](https://www.liftenablement.com/blog/3-ways-salespeople-kill-sales-at-the-end-of-the-month) [3 Reasons Mid-Market Companies Are Leaving Salesforce For HubSpot Click Here ![](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/plane-icon.png?width=44&height=44&name=plane-icon.png) ](https://www.liftenablement.com/blog/salesforce-vs-hubspot) [25 Motivational Quotes for B2B Sales & Marketing Professionals Click Here ![](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/plane-icon.png?width=44&height=44&name=plane-icon.png) ](https://www.liftenablement.com/blog/25-motivational-quotes-for-b2b-sales-marketing-professionals) [![LinkedIn](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/blog-index-page/Linkedin.svg) ](https://www.linkedin.com/company/lift-enablement/posts/?feedView=all) [![RSS](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/blog-index-page/Rss.svg) ](https://www.liftenablement.com/subscribe) [Subscribe to our Blog ](https://www.liftenablement.com/subscribe)