I saw a tweet the other day from an executive (I’m not pointing fingers, but it may have been from our very own CEO, Doug Davidoff) about playing “cold call roulette,” randomly choosing one sales call to take. Another executive indicated in a reply that he did the same, but noted that the calls were almost always bad. It’s tough out there for an SDR. It’s not easy to get the right person on the phone, and sometimes when you do, it’s just because you happened to be the lucky one whose call your...
