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The Demand Creator Blog

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Sales (4)

ZoomInfo Review: Our Choice for Sales Intelligence

A core value at Lift is “In God we trust, everybody else better bring data”, so rest assured we take data (very) seriously. We often say, “you’re only as good as the data you have.” We’re talking about more than traffic numbers, or pipeline waterfalls, or even closed revenue. Some of the most important and impactful data your business can get is data about the leads or prospects who already meet your ideal customer/client profile or are already in your pipeline. The information, or...

Outreach Isn't Just A Sales Operation - How Marketers Help The Process

One important role of marketing to create content to promote and position a business and the...

HubSpot Announces Powerful Enhancements to Their Growth Stack at Inbound 2020

HubSpot Has Become A True Platform A few weeks ago Mike Donnelly and I were talking about how to...

Aligning Vectors & Structuring Your Team For Revenue Growth

A few years ago Dharmesh Shah highlighted an insight he'd gotten from Elon Musk: “Every person in...

The Single Most Important Driver of Profitable Sales

In my fourth post on this blog (back in September of 2005), I made the point that the ability to...

Yes, And: What Improv Taught Me About Prospecting

I’ve never been a person who’s particularly good on my feet. I feel much more comfortable in...

The Most Common & Costly Mistake Made With Sales Compensation

COMPENSATION. DOES. NOT. MOTIVATE. (With one exception.) I know right now there are three groups...

The 3 Motions To Master New Business Development

There’s no question that the world of sales has changed. Buyers have more control, access to more...

3 Reasons Mid-Market Companies Are Leaving Salesforce For HubSpot

It was just over five years ago that HubSpot introduced their CRM, designed to work seamlessly with...

How Being Wrong Frees You For Top Performance

“You are going to be wrong more often than you are going to be right.” As intimidating as that may...