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Sales (2)

Why Being Valued is More Important than Being Liked

Editor's Note: This is an updated version of one of our most widely-read articles, Being Liked vs. Being Valued, revisited for 2022. Traditionally, sales "relationships" were about being "liked." Salespeople were good guys and gals. They were easy to get along with. They made customers feel good. They took people to ball games and had big(ish) entertainment budgets. I remember sitting in a Tom Hopkins Boot Camp and reciting that my job as a salesperson was to get them to "like me and trust me"...

Why Your Custom Integration Doesn't Work For You

We’re all aware of how companies’ go-to-market tech stacks have grown rapidly in terms of both size...

Why You Have a Premium Content Gap—and 12 Ways to Close It

A successful content strategy must employ a mix of content in order to reach prospective customers....

6 Tips To Getting The Most Out Of HubSpot Sales Hub

I’m a big proponent of working smarter, not harder, and utilizing all the available resources to do...

Stop The Sales And Marketing Blame Game And Hit Your Numbers

Since the dawn of time, sales and marketing leaders have spent way too much effort trying to blame...

Why Salespeople Shouldn’t Sell Too Early

Salespeople go wrong by focusing on 'buying', which seems like a simple goal. However, in reality,...

The Problem with Forecasting: Why Sales Isn’t Working Today

The dominant approach to sales forecasting - in which every deal in a pipeline is assigned a...

5 Tips for Sales Reps to Find Their Voice to Generate More Meaningful Conversations

I saw a tweet the other day from an executive (I’m not pointing fingers, but it may have been from...

7 Sales Coaching Tips From An SDR's Point-of-View

I have a love/hate relationship with sales coaching. I love learning, I love improving, but you can...

What Is System Design & Why It's Crucial For Smart Growth

I find myself thinking about something that Brian Halligan, CEO at HubSpot, said in his inbound...