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The Demand Creator Blog

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Strategic Planning

Lift’s Top INBOUND 2023 Takeaways: AI and HubSpot’s Evolution

INBOUND 2023, HubSpot’s annual inbound marketing conference, was just as electrifying and exciting as anticipated. Seven “Lifters” traveled to Boston, where they attended sessions, mixed and mingled, set personal-best step count records, and came away with lots of new ideas and insights. The sessions weren’t just about learning, they were about connecting—with colleagues, conference-goers, top-level thinkers, and customers.

The Ideal Tech Stack For Mid-Market Companies Serious About Smart Growth

Editor's Note: This blog was originally published on July 23, 2020 and since has been updated to...

The Top 7 Data Migration Mistakes (and How to Avoid Them)

A lot of clients come to us asking for a “clean database.” After all, whether you’re migrating over...

8 Steps to Set Up a Successful Campaign

Recently I’ve been on a few client calls for training, which doesn’t happen all that often, and on...

Why Your Custom Integration Doesn't Work For You

We’re all aware of how companies’ go-to-market tech stacks have grown rapidly in terms of both size...

Organizing Your Data Junk Drawer

It’s a problem everyone with a CRM has run into: you’re looking at a contact (or company, or...

The One Thing You Must Do To Ensure Content Success

At Imagine, one thing we always do is develop an editorial philosophy for our full-service clients....

The 3 Biggest HubSpot Custom Object Mistakes

At HubSpot’s Inbound conference in 2020, they announced the addition of the Custom Objects feature...

3 Key Items To Creating A Successful Marketing Experiment

Experimenting and testing is important. We need to be better at it. You may think testing is a...

How To Avoid The 3 Most Common Process Improvement Mistakes and Generate Better Outcomes

Process design, including its optimization and implementation, is a core discipline for Revenue...