A core value at Lift is “In God we trust, everybody else better bring data”, so rest assured we take data (very) seriously. We often say, “you’re only as good as the data you have.” We’re talking about more than traffic numbers, or pipeline waterfalls, or even closed revenue. Some of the most important and impactful data your business can get is data about the leads or prospects who already meet your ideal customer/client profile or are already in your pipeline. The information, or...
