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The Demand Creator Blog

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Marketing (2)

Why Your Custom Integration Doesn't Work For You

We’re all aware of how companies’ go-to-market tech stacks have grown rapidly in terms of both size and complexity. And as your tech stack in particular grew, so did the number of data sources you had to manage. On top of that, your go-to-market teams didn’t want to waste time navigating between systems and tools to do their jobs; they wanted a single place where they could seamlessly fulfill their wide variety of duties, tasks, and activities. Many of the products in your stack might’ve had...

Why You Have a Premium Content Gap—and 12 Ways to Close It

A successful content strategy must employ a mix of content in order to reach prospective customers....

CRM Evolution - How RevOps Sprung From A Change in the Status Quo

RevOps is a fascinating development in the sales and marketing world. At a very high level, it’s a...

9 Ways to Get the Most Out of HubSpot’s Marketing Hub

HubSpot is an extremely helpful tool for every aspect of your business. Here at Imagine, we work in...

Stop The Sales And Marketing Blame Game And Hit Your Numbers

Since the dawn of time, sales and marketing leaders have spent way too much effort trying to blame...

5 HubSpot INBOUND 2021 Learnings With Real Impact

Every year there is one event that I look forward to: HubSpot’s Inbound conference. Not only is it...

3 Key Items To Creating A Successful Marketing Experiment

Experimenting and testing is important. We need to be better at it. You may think testing is a...

A Marketer's Guide to HubSpot's New CMS

Updated blog from October 1, 2020 with updates to the Pros, Cons, and Use of the Visual Editor. At...

The Core Benefits of Creating and Nurturing a B2B Online Community

Original blog published on December 16, 2019. One of the biggest challenges businesses face in...

The Difference Between Valuable & Vanity Metrics

No matter what position you are in within a company, metrics are of utmost importance to make sure...