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The Demand Creator Blog

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9 Ways to Ensure Your Training Boosts CRM Utilization

If your CRM isn’t being utilized, you’re falling short in terms of ROI. There’s nothing worse than investing in an expensive system that your employees don’t use or use half-heartedly. That means that the CRM you expected to be your source of truth has incomplete data—which is sometimes worse than not having a source of truth at all.

Your CRM is the Central Nervous System of Your Company

If everyone at Lift played “Doug Bingo” during meetings, there’s a good chance they’d fill up a...

Lift’s Top INBOUND 2023 Takeaways: AI and HubSpot’s Evolution

INBOUND 2023, HubSpot’s annual inbound marketing conference, was just as electrifying and exciting...

A Roundup: The 6 Best Episodes of The RevOps Show

Ah, the harbingers of Fall—a slight nip in the air, back-to-school pics, and Pumpkin Spice Lattes....

Why Hubspot Admins Often End Up Managing Chaos (and What You Can Do About It)

We hold a monthly, internal AMA at Lift as a way to ensure everyone is “in the know,” and to help...

Why You Don’t Need Technology to Be Successful at RevOps

The other day, I was having a pleasant discussion about RevOps with someone who used to sell RevOps...

The Common Theme Underlying the 2023 RevOps Trend Report

When Scratchpad released its 2023 RevOps Trend Report (click here to download the full report), our...

Hiring a HubSpot Admin? Read This First.

If you’ve read my blogs or listened to my podcast, you know what I consider to be the four most...

Why Traditional Forecasting is BS — And What To Do Instead

If someone tells me their biggest problem is forecasting, I congratulate them. After all, if...

How to Increase Revenue (Without Hiring More Salespeople)

In 2018, I wrote 7 Reasons Hiring Salespeople is the Wrong First Step for Faster Growth to caution...