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The Demand Creator Blog

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5 Ways RevOps Provides an Invaluable Inside/Outside Perspective

When an employee joins Lift, we always send them on an “onboarding tour,” where they interview their new colleagues. Then, about 90 days after their start date, we ask them to create a presentation incorporating those interviews and their on-the-job experience. Their assignment is to contrast their perception of Lift when they accepted the job with their perception three months later. Obviously, this onboarding tour helps new employees because they can get to know their colleagues and learn...

How “RevOps Hype” Could Be Costing You Business

One of the big dangers in the business world occurs when everyone jumps on the bandwagon of a “new”...

9 Ways to Ensure Your Training Boosts CRM Utilization

If your CRM isn’t being utilized, you’re falling short in terms of ROI. There’s nothing worse than...

Your CRM is the Central Nervous System of Your Company

If everyone at Lift played “Doug Bingo” during meetings, there’s a good chance they’d fill up a...

Lift’s Top INBOUND 2023 Takeaways: AI and HubSpot’s Evolution

INBOUND 2023, HubSpot’s annual inbound marketing conference, was just as electrifying and exciting...

A Roundup: The 6 Best Episodes of The RevOps Show

Ah, the harbingers of Fall—a slight nip in the air, back-to-school pics, and Pumpkin Spice Lattes....

Why Hubspot Admins Often End Up Managing Chaos (and What You Can Do About It)

We hold a monthly, internal AMA at Lift as a way to ensure everyone is “in the know,” and to help...

Why You Don’t Need Technology to Be Successful at RevOps

The other day, I was having a pleasant discussion about RevOps with someone who used to sell RevOps...

The Common Theme Underlying the 2023 RevOps Trend Report

When Scratchpad released its 2023 RevOps Trend Report (click here to download the full report), our...

Hiring a HubSpot Admin? Read This First.

If you’ve read my blogs or listened to my podcast, you know what I consider to be the four most...