When Scratchpad released its 2023 RevOps Trend Report (click here to download the full report), our marketing manager, Hannah, asked me for my take on it, including whether or not I agreed with the findings. I shared that my take on this report is in line with my thoughts on most of the reports of this type. I don’t review or approach them with an agree/disagree mindset. The value of these reports is that they represent a snapshot of what’s top of mind with the audience surveyed. It’s important...
