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The Demand Creator Blog

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Everything You Ever Wanted to Know About QAT vs. UAT

We have a joke around the Lift Enablement virtual office: The four “words of death” for a project are “All we need is…” The reality is that things are never that simple.  And one of the hardest parts of any project is knowing when a project or launch is done. That’s why it’s important that every single person involved in any project or implementation has the same definition of Quality Assurance Testing (QAT) and User Acceptance Testing (UAT). A shared understanding is the only way to ensure the...

Why HubSpot Contact and Company Records Are an Undervalued Marketing Tool

Marketers often want to breeze through HubSpot’s contact/company records during training because...

Imagine Is Changing Its Name to Lift

Happy New Year! January is traditionally the time of resolutions, fresh starts, new gym memberships...

My Recommendations for the 5 Best Business Books To Read in 2023

It’s an end-of-year tradition for newspapers and magazines to do a “Best Of” roundup so as the year...

Point of View Selling vs Relationship Selling: Which Is Right For You?

Point-of-view (POV) selling has been around for a while now, but there are still those who resist,...

9 Ways to Derail Your Data Migration

Data migrations are never as straightforward as you think they’ll be. I should know—I’ve partnered...

The 5 Major Mistakes that Stall Sales Pipelines

Selling exists to enable buying.  If you’re about to click away, bear with me another minute as I...

How RevOps Makes Your Business More Resilient

As you may have noticed, the past couple of years have been a wild ride for businesses and, if...

Tips and Tricks to Make the Most of HubSpot’s Social Media Tool

One of my favorite things to do with clients is training them on HubSpot’s Marketing Hub. It allows...

5 Questions to Ask Yourself When Building Dashboards

Data, reports, dashboards…oh my! There is so much information we can gather today within the...