<img src="https://ws.zoominfo.com/pixel/Nfk5wflCTIIE2iSoYxah" width="1" height="1" style="display: none;">

The Demand Creator Blog

Join thousands of committed growth executives & get our latest posts delivered straight to your inbox. Subscribe Now.

The Ideal Tech Stack For Mid-Market Companies Serious About Smart Growth

Editor's Note: This blog was originally published on July 23, 2020 and since has been updated to reflect changes and updates over the past few years. I’m among the first and loudest to say that in today’s world of sales and marketing, technology sucks up far too much oxygen and is over-valued. That, however, does not mean that the technology you use, aka your tech stack, is not important. Properly designed and implemented, technology is a tremendous accelerator and force multiplier. Properly...

Everything You Ever Wanted to Know About QAT vs. UAT

We have a joke around the Lift Enablement virtual office: The four “words of death” for a project...

Why HubSpot Contact and Company Records Are an Undervalued Marketing Tool

Marketers often want to breeze through HubSpot’s contact/company records during training because...

Imagine Is Changing Its Name to Lift

Happy New Year! January is traditionally the time of resolutions, fresh starts, new gym memberships...

My Recommendations for the 5 Best Business Books To Read in 2023

It’s an end-of-year tradition for newspapers and magazines to do a “Best Of” roundup so as the year...

Point of View Selling vs Relationship Selling: Which Is Right For You?

Point-of-view (POV) selling has been around for a while now, but there are still those who resist,...

9 Ways to Derail Your Data Migration

Data migrations are never as straightforward as you think they’ll be. I should know—I’ve partnered...

The 5 Major Mistakes that Stall Sales Pipelines

Selling exists to enable buying. If you’re about to click away, bear with me another minute as I...

How RevOps Makes Your Business More Resilient

As you may have noticed, the past couple of years have been a wild ride for businesses and, if...

Tips and Tricks to Make the Most of HubSpot’s Social Media Tool

One of my favorite things to do with clients is training them on HubSpot’s Marketing Hub. It allows...