A successful content strategy must employ a mix of content in order to reach prospective customers. That’s for a few reasons: People learn differently and content in a variety of mediums lets them choose the ones they prefer. This also ties into communication style, since some prospects would rather consume some quick, higher-level content, while others really want to dig in into something meatier. Prospects are in different stages of their journey, so you need a mix of content that allows them...
