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The Demand Creator Blog

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8 Steps to Set Up a Successful Campaign

Recently I’ve been on a few client calls for training, which doesn’t happen all that often, and on almost every single one of them I’ve gotten the same question: “How do I set up a campaign from start to finish?” After hearing this question more than two times, I’ve decided it should be addressed because if a few people are curious, there have to be more.

Why Your Custom Integration Doesn't Work For You

We’re all aware of how companies’ go-to-market tech stacks have grown rapidly in terms of both size...

Why You Have a Premium Content Gap—and 12 Ways to Close It

A successful content strategy must employ a mix of content in order to reach prospective customers....

CRM Evolution - How RevOps Sprung From A Change in the Status Quo

RevOps is a fascinating development in the sales and marketing world. At a very high level, it’s a...

7 Steps to Overcome "Content Anxiety" and Publish Consistently

Content does many things. It builds your company’s authority and credibility. It raises brand...

9 Ways to Get the Most Out of HubSpot’s Marketing Hub

HubSpot is an extremely helpful tool for every aspect of your business. Here at Imagine, we work in...

7 Questions You Need to Answer Before Buying Technology

It’s funny how we buy all of this technology to make it easier for us to do our jobs and generate...

Organizing Your Data Junk Drawer

It’s a problem everyone with a CRM has run into: you’re looking at a contact (or company, or...

6 Tips To Getting The Most Out Of HubSpot Sales Hub

If you're a sales rep, stats show that you spend less than a third of your time selling. That's...

The One Thing You Must Do To Ensure Content Success

At Imagine, one thing we always do is develop an editorial philosophy for our full-service clients....