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The Black Line Between Sales & Marketing

The Black Line Between Sales & Marketing - think of it as sports radio for salespeople, marketers, and demand generators.

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Sales (3)

Episode 63: Inbound20 Recap & The Truth About Sales-Marketing Alignment

HubSpot hosted Inbound 2020 remotely this year and they knocked it out of the park with the short time they had to put it together. From Inbound stems our question of the week about aligning sales and marketing. In this episode of The Black Line Podcast, Mike and Doug share their takeaways and improvements to the virtual event and give their advice on what to do about aligning your sales and marketing teams.

Episode 62: Snowflake IPO & Side Gigs

There are big things going on in the world this week: Snowflake went public, Inbound 2020 is...

Episode 60: Interview with Tyler Lessard - The Role of Video for Sales & Marketing

Video is just a fad right? No, no, no! Video has been around forever, but more recently it's become...

Episode 59: Interview with Raj Aggarwal & Henry Cipolla - Data, Data Science & Making Better Decisions

Companies have a lot more quality data than they think, but most people use excuses to not have to...

Episode 56: A Review of HubSpot's Post-Covid Benchmark Data

Today's episode includes some screen sharing and what Doug refers to as "a walk down data street."...

Episode 55: Selling in Difficult Times

What do you do as a salesperson or a sales organization to sell in a beyond difficult market? What...

Episode 54: No Shortcuts - The Keys to Thriving Through Disruptive Times

The year has shifted. What are you doing differently? What are you doing to come out ahead? What...

Episode 51: Interview with Kyle Jepson - Navigating Sales Organization Transformation

How do you always manage to take a boring topic and turn it into something interesting? Ignorance....

Episode 49: How The Buyer Has Changed

Has the buyer actually changed? Or for that matter has their journey really changed? In this last...

Episode 46: What The HubSpot & Salesloft Acquisitions Mean For The Greater MarTech Ecosystem

There's been a lot of big news this week in the sales and marketing (or MarTech) world. In this...