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Maria Votlucka

Maria is Senior Inbound Marketing Strategist with Imagine Business Development.

9 Ways B2B Marketers Can Convert More Visitors to Qualified Leads

As an Inbound Marketing Strategist at Imagine, I spend time with my clients every month to review metrics and adjust our plan of attack based on what those metrics tell us. One of the things we consider is the visitor-to-qualified lead conversion rate. Earlier this year, our marketing manager, Stacy, wrote a post about why your 10,000 visitors aren’t converting to new customers. While obviously, it is important to have visitors, if they never convert to customers that indicates a problem with...

Are You Ready to Win With Millennials - 7 Things B2B Marketers Need to Know

Is your B2B marketing strategy stuck in the dark ages? When was the last time you revisited your...

Want More Inbound Leads? Make Sure Your Premium Content Doesn't Suck

According to the Content Marketing Institute, in 2016, B2B organizations plan to produce 76% more...