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Matt Polashuk

Sales Operations: A Day in My Life

Imagine Business Development is a demand generation agency. We take an integrated approach to helping our clients grow their businesses. In case you’re not familiar with our approach, our inbound marketing team helps clients increase lead generation through implementing inbound marketing strategies. Simultaneously, our sales development team prospects and follows up on the leads generated by the inbound marketing team working to close the chasm that has always existed between sales and...

Want A Rock Star Blog? Be Sure You Address These 8 Areas

Blogging is a term that has taken off over the years but not just for moms who want to talk about...

[Free Tool] The 8 Elements of an Effective Landing Page

Last week, Ellen wrote about improving conversion rates on landing pages. Today, I’m going to take...

15 Ways to Drive Quality Traffic to Your Website

Driving traffic to your website is difficult. Driving quality traffic that brings prospects with a...

10 Tips for Creating Effective Blog and Email Headlines

In today’s buying cycle, creating effective headlines is more important than ever before. In recent...

How To Make Sure Your Blog Posts Are Constructed to Drive Leads

With a stronger emphasis on content in recent years, blogs have emerged as a valuable tool to...

Making A Strong Connection On The First B2B Sales Call

In my first blog post, “10 rules to follow when making outbound connect calls” I focused primarily...

10 Rules To Follow When Making Outbound Connect Calls

When I first began my career as a sales professional, everything to do with outbound sales calls...