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The Demand Creator Blog

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Imagine Is Changing Its Name to Lift

Happy New Year! January is traditionally the time of resolutions, fresh starts, new gym memberships (and sore muscles), makeovers, and more. In keeping with that grand tradition, I’ve decided it’s time to make it official. Imagine is changing its name. We’re becoming Lift Enablement!

My Recommendations for the 5 Best Business Books To Read in 2023

It’s an end-of-year tradition for newspapers and magazines to do a “Best Of” roundup so as the year...

Tips and Tricks to Make the Most of HubSpot’s Social Media Tool

One of my favorite things to do with clients is training them on HubSpot’s Marketing Hub. It allows...

5 Signs It's Time to Update Your Content & Where to Start

It’s exciting times publishing a new page to your website or getting that new blog up and running....

8 Steps to Set Up a Successful Campaign

Recently I’ve been on a few client calls for training, which doesn’t happen all that often, and on...

Why You Have a Premium Content Gap—and 12 Ways to Close It

A successful content strategy must employ a mix of content in order to reach prospective customers....

7 Steps to Overcome "Content Anxiety" and Publish Consistently

Content does many things. It builds your company’s authority and credibility. It raises brand...

The One Thing You Must Do To Ensure Content Success

At Imagine, one thing we always do is develop an editorial philosophy for our full-service clients....

5 HubSpot INBOUND 2021 Learnings With Real Impact

Every year there is one event that I look forward to: HubSpot’s Inbound conference. Not only is it...

Why Personas Are Crucial To Make Your Content Hit The Target

There are many factors that go into great content. If I had to identify the single most important...