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The Demand Creator Blog

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5 Points of Friction for Managing & Sharing Files in HubSpot

Editor's Note: This is a guest blog by guest blogger Siddharth Garg from CloudFiles. Document management plays a crucial role in aligning sales and marketing. Marketing is typically responsible for maintaining a comprehensive content library, including whitepapers, case studies, and other types of collateral. Sales needs daily access to these files. Furthermore, sales and service also have proposals, contracts, and other types of documents that they need to store and maintain. All this requires...

Imagine Is Changing Its Name to Lift

Happy New Year! January is traditionally the time of resolutions, fresh starts, new gym memberships...

My Recommendations for the 5 Best Business Books To Read in 2023

It’s an end-of-year tradition for newspapers and magazines to do a “Best Of” roundup so as the year...

Tips and Tricks to Make the Most of HubSpot’s Social Media Tool

One of my favorite things to do with clients is training them on HubSpot’s Marketing Hub. It allows...

5 Signs It's Time to Update Your Content & Where to Start

It’s exciting times publishing a new page to your website or getting that new blog up and running....

8 Steps to Set Up a Successful Campaign

Recently I’ve been on a few client calls for training, which doesn’t happen all that often, and on...

Why You Have a Premium Content Gap—and 12 Ways to Close It

A successful content strategy must employ a mix of content in order to reach prospective customers....

7 Steps to Overcome "Content Anxiety" and Publish Consistently

Content does many things. It builds your company’s authority and credibility. It raises brand...

The One Thing You Must Do To Ensure Content Success

At Imagine, one thing we always do is develop an editorial philosophy for our full-service clients....

5 HubSpot INBOUND 2021 Learnings With Real Impact

Every year there is one event that I look forward to: HubSpot’s Inbound conference. Not only is it...

Why Personas Are Crucial To Make Your Content Hit The Target

There are many factors that go into great content. If I had to identify the single most important...

Why You Should Talk to Your Prospects Like They're Six-Year-Olds

Editor's Note: This is an updated version of a 2006 post - Tell It To Me Like I'm A Six-Year-Old....

7 Tips for Conducting Successful Customer Research Interviews

If you’re looking for insights about your business, there’s no substitute for an interview. That’s...

5 Ways to Make Your Editorial Content Successful

My first job was at a magazine, where I was an assistant editor. Only recently, when I read an...

5 Ways to Make Your Website Helpful

Your website is one of the most powerful tools you have. Without it, in today’s world, you don’t...

A User's Guide To Planning A Successful Webinar

While we had all hoped the dawn of 2021 would usher in our return to social activities, parties and...

8 Ways to Reimagine Content to Reach Bigger Audiences

Content repurposing has been a hot topic lately. I’ve recently fielded questions about how to...

How to Overcome The Fear of Writing

I’m convinced nothing is more terrifying than being faced with a blank sheet of paper (or more...

How the Curse of Knowledge Can Derail Your Content

I used to work with designers and developers to create websites for clients, and there was one...

3 Actions Marketers Should Spend Time on During a Crisis

I find it very interesting and a little humorous that it’s during difficult times that companies...

The D.E.A.L.S. Framework: Unifying Customer Acquisition & Success for Acceleration

Over the last couple of years, I’ve seen the proliferation of marketing and customer acquisition...

3 Tips to Create More Compelling Content

Content has an attention problem. What does that mean? Simply, that there’s so much content coming...

The Key Components You Need to Optimize a Landing Page

Landing pages are a crucial component of your demand generation and inbound marketing strategy. You...

Don't Bounce! Tips & Tricks to Keep Your Website & Blog Bounce Rate Low

Metrics can either be your best friend or worst nightmare. When things are going well, your life is...

Inbound 2019 - The Insights That We're Still Talking About

This past year at HubSpot’s Inbound 2019 conference, we were fortunate enough to fly the whole team...

Using Quizzes to Generate Leads and Increase Engagement

Everyone creates content. If I had to guess, I’d say you’ve most likely created at least one piece...

What Hansel & Gretel Can Teach Sales & Marketing Executives About Content Strategy

In 2010, we made a critical decision at Imagine. We decided that we needed to move beyond our focus...

The 3 Jobs Content Must Perform + Your Guide to Giving Your Content A Performance Review

I had the entire client services team together this week for two days. (Check out the awesome...

5 Elements of a Strong Conversion Page

We don’t have to tell you your ability to convert web traffic into qualified leads is a crucially...

The Role of Content In An Account-Based Marketing Strategy

Few things are as misunderstood as content. In many ways content, and by extension content...

5 Pieces of an Effective Conversational Marketing Strategy

Conversational Marketing is a hot topic today. Whether you’re in a book store, in Times Square,...

Just Say No To Shitty Emails: 5 Tips To Revitalize Your Emails

Welcome to the first in our series of Just Say No to Shitty Sales & Marketing videos. Today, we're...

The Five Must-Have Elements of Revenue-Producing Content

A good rule of thumb for a blog post is to always lead with an introduction. So, while this may not...