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How to Put the "Value" into a Tech Stack Evaluation
Recent research shows that the average SaaS tech stack has 291 tools—and while there’s year-to-year fluctuation, the overall number continues to climb. That makes sense, given that the number of available tools increases exponentially each year.
Your CRM is the Central Nervous System of Your Company
If everyone at Lift played “Doug Bingo” during meetings, there’s a good chance they’d fill up a...
Lift’s Top INBOUND 2023 Takeaways: AI and HubSpot’s Evolution
INBOUND 2023, HubSpot’s annual inbound marketing conference, was just as electrifying and exciting...
5 Tips to Create Effective Dashboards
Let’s face it: if you have any interest in dashboards, you’ve probably read many blogs about using...
Dude, Where’s My Third-Party Cookie? A Plan of Attack for Marketers
Everyone is losing their minds over the disappearance of third-party cookies. The impending loss...
4 Questions to Gauge If Tech Debt is a Hidden Cost
What if I told you that some recent, spectacular organizational failures that made headlines could...
Why HubSpot Contact and Company Records Are an Undervalued Marketing Tool
Marketers often want to breeze through HubSpot’s contact/company records during training because...
9 Ways to Derail Your Data Migration
Data migrations are never as straightforward as you think they’ll be. I should know—I’ve partnered...
5 Questions to Ask Yourself When Building Dashboards
Data, reports, dashboards…oh my! There is so much information we can gather today within the...
The Top 7 Data Migration Mistakes (and How to Avoid Them)
A lot of clients come to us asking for a “clean database.” After all, whether you’re migrating over...
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