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The Demand Creator Blog

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Marketing

Why HubSpot Contact and Company Records Are an Undervalued Marketing Tool

Marketers often want to breeze through HubSpot’s contact/company records during training because they seem pretty self explanatory. Others see them more as “just a sales tool.” Company and contact records are normally overlooked, but in reality, they are a really valuable tool that can help you market well to prospects.  That’s why today, I’m going to walk you through why contact and company records are useful for marketing and how to better use them overall.

Tips and Tricks to Make the Most of HubSpot’s Social Media Tool

One of my favorite things to do with clients is training them on HubSpot’s Marketing Hub. It allows...

How Does RevOps Differ from Marketing Operations?

We live in a time where there are many buzz words with many different definitions that depend upon...

5 Signs It's Time to Update Your Content & Where to Start

It’s exciting times publishing a new page to your website or getting that new blog up and running....

Why Agencies' Goals Shouldn't Be Making Clients Happy

I had a revelation of sorts this past week: I spend far too much time and emotional energy trying...

8 Steps to Set Up a Successful Campaign

Recently I’ve been on a few client calls for training, which doesn’t happen all that often, and on...

Why Your Custom Integration Doesn't Work For You

We’re all aware of how companies’ go-to-market tech stacks have grown rapidly in terms of both size...

Why You Have a Premium Content Gap—and 12 Ways to Close It

A successful content strategy must employ a mix of content in order to reach prospective customers....

CRM Evolution - How RevOps Sprung From A Change in the Status Quo

RevOps is a fascinating development in the sales and marketing world. At a very high level, it’s a...

9 Ways to Get the Most Out of HubSpot’s Marketing Hub

HubSpot is an extremely helpful tool for every aspect of your business. Here at Imagine, we work in...